Challenge

TastyCakes, a bakery nestled in Madrid, blends American indulgence with Spanish flair to craft exquisite cakes and cookies. Their unique twist on grandma’s classic recipes, using locally sourced ingredients, sets them apart in the regional confectionery landscape.

TastyCakes’ website faced several pain points, such as navigational complexities, unfocused branding and (most notably) a lengthy check out process. We sought to redesign their digital space to align with TastyCakes’ essence and to better cater to their prospective users’ needs.